LinkedIn Recruiting
for your personnel search

Your company profile is your online business card. This is where your followers can find out more about your company, the projects you are currently dealing with, who works for you and what your company values are. You should therefore devote special attention to your employer branding. 

 Create your company page on LinkedIn with the following information: 

• Company name 

• Company logo 

• Meaningful header image 

• Company size 

• Industry 

• Current information about your company 

• Short and powerful slogan which explains what your company does 

Simply uploading an acceptable background photo on the company page will not be sufficient. You should therefore share information at regular intervals and make it available in a wide range of formats. Be it as an article, in a video or with impressive picture galleries: Show what your company has to offer, and create an attractive employer brand.  

Actively carry out networking, and integrate yourself in industry-related groups on LinkedIn. Commitment will increase your reach. 

Remember: Recruiting and employer branding go hand in hand. Present your company as being authentic, serious and modern to acquire qualified talents for yourself. 

Place your job ads on LinkedIn directly. This will put you closer to potential applicants. They will be made aware of your vacancies more quickly, and can apply quickly and easily via LinkedIn. 

Your employees can help to generate awareness for your vacancies. You can add a “Hiring” frame to your profile picture via your own user profile. Your network will therefore be informed that you and your company are hiring.  

You can also carry out targeted advertising of your vacancy. For example, this will allows you to speak to financial experts or find engineering specialists. The LinkedIn campaign manager provides different formats for displaying your vacancies. Your adverts therefore appear in an exposed location in the job results or in small so-called spots (small round thumbnails) on the right-hand edge of your company page.  

Let your own employees act as your brand ambassadors on LinkedIn. Because it is also the case with LinkedIn that: People are more personable and interesting than companies. And that which is posted by people has more reach.  

You should coordinate the contents thereof together with the marketing department so that your brand ambassadors represent your company in accordance with your requirements.  

You should jointly discuss:  

• The strategy  

• The formats  

• An editorial plan for each brand ambassador 

Our tip: Encourage all of your employees to connect their personal profiles with your company profile. These are then linked directly to your company profile, and they can easily post company news themselves – giving your company profile more reach. 

Successful LinkedIn recruiting particularly succeeds by using the extended search function. By filtering, you can easily find candidates who fulfil important search criteria. This includes: current job title, required qualifications, employer, work experience, company size or location. But you can also make a targeted search for qualifications or specific skills. Examine the profiles of suggested users carefully. If you use the billable ​“LinkedIn Recruiter” tool , you can contact interested candidates directly via PM. The LinkedIn “Talent Insights” tool can also be valuable for your candidate search. This gives you an overview of the employment market, and you can find out where to find new talents, which skills are going to be required for your industry in the future, or what the competition's workforce structure looks like. 

In the same way as LinkedIn filter function allows you to find employees, the employees can also find your company. It is advisable to use three hashtags which are popular in your industry and best describe your company so that you can be found by potential applicants. 

LinkedIn makes special reporting and monitoring functions available for your campaigns. You can get valuable information regarding your organic posts using LinkedIn Analytics. With these functions, you can find out which target groups your measures reach, and which contents your users interact with most.  

Analyse your posts and optimise your ​​social media recruiting measures in order to better inform your potential candidates on LinkedIn, inspire them and communicate with them.